YULI KURNIANINGSIH

2702474361

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE IMPACT OF INFLUENCER OVER-ENDORSEMENT ON CONSUMER PURCHASE INTENTIONS IN SOCIAL COMMERCE: THE MEDIATING ROLE OF INFLUENCER AUTHENTICITY AND CREDIBILITY