ADDHI YULDIANSYAH

2702489861

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE APPLICATION OF THE ATTENTION-INTEREST-DESIRE-ACTION (AIDA) MODEL ON LIVE STREAMING PLATFORMS IN INDONESIA: THE IMPACT OF VISUAL APPEAL AND SOCIAL INTERACTION ON CONSUMER PURCHASE BEHAVIOR