YUAN RIZKY WAHYUDI

2702506432

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE ANALYSIS OF 4P MARKETING MIX STRATEGY ON XYZ SHOP PROFITABILITY THROUGH PURCHASE DECISIONS, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY AS MEDIATION VARIABLES