MOCHAMAD JIHAN NAUFALDY

2802517973

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

THESIS TITLE DIGITAL MARKETING COMMUNICATION STRATEGY ON THE TIKTOK PLATFORM IN INCREASING PURCHASE DECISIONS: AN ANALYSIS OF THE ROLE OF AFFILIATE MARKETING, KEY OPINION LEADER, AND CREATIVE CONTENT ON THE SCHOUTEN ID BRAND FOR 2025 PERIOD