CINDY CENORA BUDIYANTO

2802532002

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE AN ANALYSIS OF PURCHASE HESITATION IN TIKTOK LIVE SHOPPING: THE EFFECTS OF CONSUMER-ANCHOR INTERACTION, CONSUMER-CONSUMER INTERACTION, SOCIAL PRESENCE, PHYSICAL PRESENCE, AND TRUST