FATHIA FIRLYANA

2802536303

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF MOOD, PRODUCT INVOLVEMENT, PERCEIVED PRODUCT QUALITY, AND PERCEIVED MONETARY SACRIFICE ON CONSUMER ATTITUDES TOWARD MSME PRODUCTS ON E-COMMERCE PLATFORMS (A STUDY OF CONSUMERS IN TANGERANG CITY)