DZINNI KHOLIDIYYAH

2802552452

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE THE EFFECT OF ADVERTISING AVOIDANCE AND PERCEIVED AUTHENTICITY ON PURCHASE INTENTION THROUGH ATTITUDE TOWARDS ADS AND BRAND ATTITUDE ON SKINCARE PRODUCTS ON TIKTOK (STUDY ON GENERATION Z)