DYENDA THALIA SALSABILLA

2802559490

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

THESIS TITLE THE EFFECT OF LIVE STREAMING INTERACTIVITY, SCARCITY PROMOTION, AND FEAR OF MISSING OUT (FOMO) ON THE BUYING DECISION ON TIKTOK LIVE WITH IMPULSIVE BUYING AS A MEDIATION VARIABLE