ALFI RANA LAWAHIZH

2802559540

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

THESIS TITLE THE EFFECT OF PERCEIVED CREDIBILITY OF ARTIFICIAL INTELLIGENCE BASED USER-GENERATED CONTENT (UGC-AI) ON CONSUMER PURCHASE INTENTION: THE MEDIATING ROLE OF USER EMOTIONS (A STUDY OF SOCIAL MEDIA CONSUMERS AGED 18-45 IN INDONESIA)